Zecco recently sent me an email with an update on improvements to their website. My favorite update is the stock screener. Now you can perform your own stock screens using some basic filters. Zecco also announced in November that it has secured $25 million in new funding from a number of current and new investors. I feel confident in the long term success of the Zecco brokerage model.
Here is the letter:
Dear Investor,
Thank you for being a loyal Zecco Trading customer. In the spirit of the holiday season, we've been working hard to deliver you new features to welcome the new year. We've been reading your list of requests (and checking it twice), and are happy to present our Top 10 latest product enhancements!
Overall Website Experience
2. Site Search Now you can easily find just about anything on Zecco.com using the custom Google search in the top bar. Try it, and get to where you want to be faster.
3. Faster Load Time Improved architecture offers you faster load times.
5. Performance and Tax Planning Get potent performance tracking and tax planning features, powered by GainsKeeper. Free trial (excluding Schedule D) until end of January 2008. After that, sign up for a 6-month subscription at $24.99 to access all features.
6. Complex Options At a price of only $4.50 per leg, $.50 per contract, you can execute almost any options strategy--from the most conservative to the most sophisticated--including spreads, butterflies, condors, and more.
Quotes & Research
8. Options Analytics Access a rich set of tools for sophisticated options traders: volatility chains, a profit & loss calculator, and a probability calculator.
10. Activity Feed Get an instant snapshot of your friends' and groups' latest ZeccoShare activities and trades, right on your profile page. Or check out someone new's profile page for that matter.
Please continue to send us your feedback so we know how to better serve your investing needs.
Happy holidays!
Frank O'Connor
Director of Brokerage Products
Zecco Trading, Inc.
At Zecco Trading, you get 10 free online stock trades each month with $2,500 or more. Otherwise, it's only $4.50 per stock trade.



